How to get social media focus – We are faced with endless options for posting on several social platforms.
Easier said than done, right? Raise your hand if you feel overwhelmed by social media sometimes. It’s SUPER common! There’s so much we CAN do on Facebook, Twitter, Instagram, YouTube and LinkedIn (to name a few social platforms) that entrepreneurs can feel paralyzed, like a deer in the headlights.
Just because we CAN do it, doesn’t mean we SHOULD do it. The key is focus. I like to use lists to visualize and prioritize my tasks. Whether you like lists, graphics or some other way to organize your “To Dos”, I highly recommend you do that so you can get clarity on what social media activity is most important for driving growth for your business. What’s the one thing you can do that will attract more customers today?
I’ll give you some help. You’ve heard it said often that brands need to deliver value with their content. That’s true, no matter what form the content takes. Social media is included. Entertain, inform or do both is the content marketing credo. Since the goal of content is to build the know-like-trust factor, I suggest you run each post you’re considering through that filter.
Does the social post help audiences to know, like and trust you? If so, is the content valuable and/of entertaining.
My suggestion is to put all of your social media post ideas through these filters and then you’ll have a short list of good branding, rapport-building and value-adding content. Once you have the short list, review it to determine which social post is most likely to attract new clients. That’s the one to post.
Declutter your mind and calendar by focusing only on this one post. Use your favorite social media management app (I use Hootsuite) to optimize when you post on each social platform. Remember to answer questions and like and reply to comments to get the most mileage out of your post too.