Referrals are awesome! You know you’ve done a good job nurturing business relationships when your referral rate goes up by 400%! That’s what one business coaching client saw as a result of the marketing and social media efforts. Watch the video below to see how we did it!
Hint: We didn’t have a marketing budget or dedicated marketing person. I worked with my client to create a plan that HE could implement and feel GOOD about. At first, he was worried he would dread contacting colleagues in his industry to network. He thought, “Ugh, I hate calling people to ASK them for something.” We needed a plan my for building up referrals that my client could enjoy. Sound familiar? I knew the secret to his success would be making this process easy…and maybe even fun.
Getting Referrals Can Be FUN – Really!
I’m serious. Connecting with other people in your field can and should be fun. Referrals are so crucial to the success of most entrepreneurs and yet, I find many business owners avoid networking like the plague.
Social media can be a great way to expand your network. It can also be a tremendous way to waste precious time, so learning how to use social platforms efficiently is the key to success. In my recent post, “The 1 Thing to Do on Social Media Today”, I outline how to focus your content on the highest value you can deliver to your prospect.
LinkedIn offers very powerful tools for finding new potential referral partners and prospects. The advanced sear tool is incredible – but using it can be overwhelming. To unlock how to use LinkedIn’s search tool to find more referral partners and leads, click here.
Do you have some techniques that work really well to grow referral networks? Share them below in your comments.