Why getting referrals is harder than ever – how to get them now

Getting referrals is harder than it used to be. If 87% of happy customers intend to refer, why don’t they? What happened? Media changed, culture changed and how people interact has changed. We receive 105,000 words in 12 waking hours- 23 words per second! With 34 gigabytes a DAY coming in to us, our brains are full.

People have a hard time remembering everything they need to do for their own business. So they can’t remember to do something for your business too. Like send you a referral. And this is the problem – Getting top of mind awareness is harder than ever. The solution is to have a simple process for asking for referrals – and use it.

Download my free 3-step plan for getting more referrals.

We are competing with more messages than ever. Even when people INTEND to refer, they often forget. Successful businesses use an easy to follow process to convert those good intentions into sales.

Getting referrals isn’t just good for our business

Here’s the thing about getting referrals – it’s a way people give too. People love to help other people. And they love being a go-to resource for their friends. Who are we to deny them the joy of sending their friends to us?

People naturally enjoy connecting with others we know, like and trust. We rely on our relationships with others for referrals and recommendations. We feel good about ourselves when we help each other and when we are a resource others seek for recommendations.

In his blog post, “87% of your customers will give referral, if you just ask“, Michael Boyett suggests asking “for a specific introduction. Example: ‘Bill, I’ve wanted to connect with Martha Smith but haven’t had much success. You mentioned working with her. Would you be willing to introduce me to her?’

You know Bill knows Martha, so you are not wasting Bill’s time, but asking to connect. Think of the time and energy you’ll save.”

Ask for the introduction and if it’s appropriate, ask for the referral. Embed this into your customer experience and watch your business grow.

Whatever method you use for getting referrals, I encourage you to include these key elements:

  • Commit to consistently executing the plan
  • Hold yourself accountable
  • Regularly evaluate your referral process and improve it
Getting referrals can be as easy as 123
Download free 3-step template for turning on the flow of referrals from happy customers.

 

 

Follow up is the gold – From cold to sold to convert leads to sales

6 step process for follow-up after meeting a new contact
How to follow-up after making new contact.

Nice to meet you, now what. The steps you need to take to follow-up and convert those new contacts into customers produce the gold.

Well done. You went out there and connected with some new people. Networking can feel daunting and you did it anyway! And, now what? What’s the secret to converting that new contact into a referral relationship or customer? Knowing what to say and how to say it without sounding cheesy can be a challenge too.

Download this free eBook to get more ideas on how the pros follow-up and get more customers. “From Cold to Sold” 17 sales secrets for converting more leads to customers.

If you need to repeat it, automate it, as they say. So here’s the 6 step process I use and can recommend for you.

Follow-up is SO valuable for converting sales

  1. Always send a quick thank you email or text the same day or the next day at the latest. This shows respect for the other person’s time by prioritizing a follow up to the conversation right away. It is more important to send this quickly, rather than for it to be a comprehensive or long email.
  2. Be yourself. Authenticity is always a good approach. To pretty much everything. So, it’s not surprising that follow-up emails are no different. Since people feel good when you listen to them, include something key you heard the contact you just met say. Use your own “voice” and keep it professional. That doesn’t mean uptight, just respectful.
  3. Make a positive observation about the person, company or project that this contact mentioned. For example, comment on how you can see this work achieving the goals or being successful. This is more good evidence of your effective listening skills and which creates the know, like and trust factors
  4. Summarize the action items you agreed to do and include any you can in this email. So, if your follow-up action requires more time or a separate email, outline how and when you will complete it.
  5. Thank your new contact for the action items they offered. Because appreciation is always smart and it can be a helpful reminder to busy people who’s intentions are good and who’s schedules are full. They feel valued. And that is more know like and trust development:-)
  6. Connect with your new contact on LinkedIn, Twitter and perhaps Facebook. You’re building your network and broadening that connection to social media channels is too important to miss. 

Ready for more ideas on how to use follow-up to close more sales?

Need more customers? Download free! “From Cold to Sold”, the ebook with 17 secrets for getting more customers.

Download now

Now that you know the 6 steps to turn your follow-up into gold, go out there and convert more sales!

Do you have suggestions for making the follow up after making a new connection even better? Bring it! I’d love to see it, so share your comments below.

5 Tips to Promote Your Business with Instagram

It’s not too late to get in on using Instagram to promote your business. There’s been lots of buzz about this fast growing social media platform and there’s still time to take advantage of all the good Instagram can do for grow your business.

Promote your business with Instagram
Promote your business with Instagram

Some companies have already done well with it, but it is my opinion is that Instagram has more big growth waves coming.

Use these Instagram tips to bring major growth to your business

Some techniques may #surprise you. Thought hashtags were so 2012? They’re back!

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#1 Use More Hashtags

Max Woolf studied 120,000 photos and likes on Instagram and discovered that using more hashtags actually does correlate to more reach and likes. So, spamming is good?!?! Well, not exactly. Spamming isn’t considerate of others and tends to annoy people. But using many hashtags that are closely related to your post on Instagram is worthwhile. Instagram allows up to 30 hashtags and it’s unclear how many is too many. My advice? Test what works best for your business and use keywords efficiently and liberally. Since long tail keywords tend to be the best, try a few of those first.

#2 Identify Instagram Influencers

In her post “How to Promote Your Business on Instagram“,  talks about collaborating with social media influencers. “As a small business, you should actively research which Instagram influencers are a great fit for your products. Chances are, their followers have the same interests and are potential customers”, Danielle says.

#3 Collaborate with Influencers

Have some fun brainstorming about partnership and collaboration ideas. Are there influencers who could benefit from your service or product? Could the followers of those influencers benefit from what you offer? If not, there may still be a way to nurture a relationship with them. You may be creating content for your own marketing that could be very useful to a potential social media partner.

For example, I have a client who films weddings and is looking to build his referral business with venues and event planners. These businesses want to show the world how beautiful their events are. Since many of them have a lot of followers on social channels, my client upped his social media game to increase his brand recognition.

Because he is one of the first certified videographers in his area to use a drone to shoot aerial footage, he is promoting this market differentiator across Instagram. Also, he noticed that very few venues and almost no planners have any video of their events on their websites or social accounts and even fewer have aerial video.

Recognizing a great opportunity when he saw one, this videographer uses drone footage he already had to help his potential referral partners so that they could market their businesses. As a result, they are blown away by the gorgeous video they have to use on Instagram and Facebook. Also, they are extremely appreciative of the wedding filmer’s generous gift.  Relationship nurturing is easy when we help others achieve their goals.

#4 Share Marketing Content

He has a library of stunning drone video from several weddings at a wide variety of venues. We created a business development program for him to reach out to these prospective partners and offer to provide them with this gorgeous aerial video to share across social channels and websites. It gives them a beautiful piece of marketing and sales content to share, it nurtures the relationship for my client and it cost him nothing. This is all goodness for his brand. Helping his customers grow their digital presence increases the value of his relationship to his customers and prospective customers.

#5 Use Apps to Simplify Posts

Who’s got time to schedule posts on a bunch of different apps? Instagram doesn’t play as well with social media scheduling tools. Grum is a fun app that allows scheduling Instagram posts from a desktop. About time! I like how Grum makes it easier to manage followers and following. Plus, the app provides an easy way to deliver scripted direct messages to new followers. Grum has a cute little messaging like interface.

Social media and live video are changing fast! Subscribe and stay up to date on the latest social media marketing trends.

The 1 social media thing to do today to grow your business

How to get social media focus
Knowing how to get social media focus so you can grow our businesses can be overwhelming.

How to get social media focus – We are faced with endless options for posting on several social platforms.

Easier said than done, right? Raise your hand if you feel overwhelmed by social media sometimes. It’s SUPER common!

There’s so much we CAN do on Facebook, Twitter, Instagram, YouTube and LinkedIn (to name a few social platforms) that entrepreneurs can feel paralyzed, like a deer in the headlights. How do we get social media focus?  Building a network of referral partners is one smart use of social media.

And this can be a really good use of your social media time, depending on your business. Download my free 3-step plan for getting more referrals.

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Just because we CAN do it, doesn’t mean we SHOULD do it. The key is social media focus. I like to use lists to visualize and prioritize my tasks.  Whether you like lists, graphics or some other way to organize your “To Dos”,  I highly recommend you do that so you can get clarity on what social media activity is most important for driving growth for your business. What’s the one thing you can do that will attract more customers today?

I’ll give you some help. You’ve heard it said often that brands need to deliver value with their content. That’s true, no matter what form the content takes. Social media is included. Entertain, inform or do both is the content marketing credo. Since the goal of content is to build the know-like-trust factor, I suggest you run each post you’re considering through that filter.

Does the social post help audiences to know, like and trust you? If so, is the content valuable and/of entertaining.

My suggestion is to put all of your social media focus on post ideas. Look through these filters and then you’ll have a short list of good branding, rapport-building and value-adding content. Once you have the short list, review it to determine which social post is most likely to attract new clients. That’s the one to post.

Declutter your mind and calendar by focusing only on this one post. Use your favorite social media management app (I use Hootsuite) to optimize when you post on each social platform. Remember to answer questions and like and reply to comments to get the most mileage out of your post too.

Download my free 3-step plan for getting more referral

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