It’s not too late to get in on using Instagram to promote your business. There’s been lots of buzz about this fast growing social media platform and there’s still time to take advantage of all the good Instagram can do for grow your business.
Some companies have already done well with it, but it is my opinion is that Instagram has more big growth waves coming.
Use these Instagram tips to bring major growth to your business
Some techniques may #surprise you. Thought hashtags were so 2012? They’re back!
#1 Use More Hashtags
Max Woolf studied 120,000 photos and likes on Instagram and discovered that using more hashtags actually does correlate to more reach and likes. So, spamming is good?!?! Well, not exactly. Spamming isn’t considerate of others and tends to annoy people. But using many hashtags that are closely related to your post on Instagram is worthwhile. Instagram allows up to 30 hashtags and it’s unclear how many is too many. My advice? Test what works best for your business and use keywords efficiently and liberally. Since long tail keywords tend to be the best, try a few of those first.
#2 Identify Instagram Influencers
In her post “How to Promote Your Business on Instagram“, Danielle Prager talks about collaborating with social media influencers. “As a small business, you should actively research which Instagram influencers are a great fit for your products. Chances are, their followers have the same interests and are potential customers”, Danielle says.
#3 Collaborate with Influencers
Have some fun brainstorming about partnership and collaboration ideas. Are there influencers who could benefit from your service or product? Could the followers of those influencers benefit from what you offer? If not, there may still be a way to nurture a relationship with them. You may be creating content for your own marketing that could be very useful to a potential social media partner.
For example, I have a client who films weddings and is looking to build his referral business with venues and event planners. These businesses want to show the world how beautiful their events are. Since many of them have a lot of followers on social channels, my client upped his social media game to increase his brand recognition.
Because he is one of the first certified videographers in his area to use a drone to shoot aerial footage, he is promoting this market differentiator across Instagram. Also, he noticed that very few venues and almost no planners have any video of their events on their websites or social accounts and even fewer have aerial video.
Recognizing a great opportunity when he saw one, this videographer uses drone footage he already had to help his potential referral partners so that they could market their businesses. As a result, they are blown away by the gorgeous video they have to use on Instagram and Facebook. Also, they are extremely appreciative of the wedding filmer’s generous gift. Relationship nurturing is easy when we help others achieve their goals.
#4 Share Marketing Content
He has a library of stunning drone video from several weddings at a wide variety of venues. We created a business development program for him to reach out to these prospective partners and offer to provide them with this gorgeous aerial video to share across social channels and websites. It gives them a beautiful piece of marketing and sales content to share, it nurtures the relationship for my client and it cost him nothing. This is all goodness for his brand. Helping his customers grow their digital presence increases the value of his relationship to his customers and prospective customers.
#5 Use Apps to Simplify Posts
Who’s got time to schedule posts on a bunch of different apps? Instagram doesn’t play as well with social media scheduling tools. Grum is a fun app that allows scheduling Instagram posts from a desktop. About time! I like how Grum makes it easier to manage followers and following. Plus, the app provides an easy way to deliver scripted direct messages to new followers. Grum has a cute little messaging like interface.
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