Entrepreneur Success Starts with Step 1 – Respect

Part 1 of 5 in the RAISE Sales System blog post series for entrepreneur success.

Are you an entrepreneur who struggles with sales? If so, you’re not alone. Entrepreneur success requires strong sales skills and this struggle is a common problem that many business owners have. Entrepreneurs wear a lot of different hats and for most, selling isn’t their strongest skillset.

Respect the prospect - entrepreneur success
Entrepreneur success requires RESEPCT, step 1 in the RAISE sales system

One of the secrets to entrepreneur success is knowing how to ask for and close the sale. In this 5 part blog series, I’m going to share my signature sales system, RAISE.  I created this 5-step strategy RAISE from my 25+ years of experience across multiple industries and teach it in workshops and when doing sales coaching with clients. This is the sales process entrepreneurs and sales professionals use for dramatically increasing sales.

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RAISE is the word that is spelled out by the first letter of each of the steps in the system. This post is about the first step and each post in this series will reveal subsequent steps in the RAISE system.

The R in RAISE is for respect and I love starting with respect because this is where a relationship building begins. This is where developing the know, like and trust factors starts, so you can advance to asking for the sale.

Entrepreneur success secret #1 is Respect

You can’t close the sale if you’re no longer in the conversation. Respecting the prospect will keep you in the conversation longer than asking for the sale before they are ready to buy.

First of all, respecting where the customer actually is, and not where you wish they were in the buying process is vital to entrepreneurs success. It’s super essential to be aware of where your prospect is where their heads at what they care about where they are in the sales or buying process.

Two Ears and One Mouth for a Reason

One example is at a networking event or a party. You have connected with somebody and they did most of talking, while you do a lot of listening. At the end of the conversation, they say, “You’re a great conversationalist!” And you think to yourself, “I said so very little and you did all the talking!” There’s a reason people say we have two ears and only one mouth for a reason:-)

Why is it that the person who did the listening is a great conversationalist? Because human beings love to feel heard. When we show consideration for people and actively listen to them, they FEEL respected and valued. Plus, we find out what is important to them and that knowledge fuels our own entrepreneur success. All of this goodness also allows us to build the know, like and trust factors.

Success Story Using Respect to Sell

Now I’ll share with you an example of how amazing the Respect step is for entrepreneurs to succeed. In the late 80s, I sold construction equipment in Florida, working for the only companies in the country that had female sales. I was calling on construction sites throughout Southwest Florida and I wasn’t always welcomed. One general contractor was using the old-style, less cost effective and more dangerous scaffolding on a project that was a prime candidate for using a boomlift. He wasn’t interested in hearing about a new technology solution from a woman who he perceived didn’t know anything about construction.

How I Cracked the Tough Prospect

If I was going to have any shot at selling this customer a boomlift, I knew I needed to get creative. I realized I needed to respect where he was, no where I wanted him to be.

Since I knew he felt competent as a general contractor, I asked him about the project. He was happy to talk about it. After listening, I offered to deliver the boomlift the next day at no charge to him. If at the end of the day, he found the equipment effective, he could keep it and pay only for the rental for the rest of the time he used it. If not, I’d pick it up and charge him nothing. No risk for him.

When I called this customer at the end of the day, he told me I could leave the boomlift.  I had the sale without ever asking for it. What is important to know, is that I respected where this customer this prospect was and stayed in the conversation. When building a relationship with a prospect, starting with respecting where they are and what they value is the best first step. R is for Respect and entrepreneur success depends upon it.

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Are You Losing Money Because of Your Sales Blindspot?

Your sales blindspot could be costing you money. A lot of money. You could be missing out on sales and not even realize it. But you can’t fix a problem you can’t see.

Are you losing money because of your sales blindspot?
Are you losing money because of your sales blindspot?

Wouldn’t it be great if you buy a little sales blindspot mirror like you can for your car? That way you could see where you’re missing opportunities to make more money and fix them. But sales blindspot quick-fixes aren’t a thing…or are they?

Do you know what your sales blindspot is?

You may detest networking. Or maybe it’s following up with leads that isn’t your favorite thing to do. It could be you don’t know how to ask for the sale. As America’s #1 Master Confidence Strategist, Jan Goss-Gibson told me, “You can’t read the label from inside the bottle.” In other words, everyone has a blindspot, so don’t feel badly.

The Solution – Identify the area of sales where you struggle the most

Get a qualified sales expert to show you what you can’t see because you’re inside the bottle trying to read the label. Click here to schedule a free 15 minutes session with me to discover your sales blindspot. The link takes you right to my TimeTrade scheduling app.

Once you see what you’re not seeing, you can makes some shifts in your selling and reclaim that lost revenue.

Every business owner wants more sales.  What if you could discover a simple tip you could use that would get you more sales right away? Schedule a free session with me and I’ll show you how to increase revenue right away. You may want to take advantage of this offer now, since the free session slots are filling up quickly.

Discovering and removing you sales blindspot leads to a major increase in income. What part of the sales process do you struggle with the most? Leave your answer to this question in the comments. I look forward to seeing your answers.

400% Increase in Referrals – The Success Story Video

Referrals are awesome! You know you’ve done a good job nurturing business relationships when your referral rate goes up by 400%!  That’s what one business coaching client saw as a result of the marketing and social media efforts. Watch the video below to see how we did it!

Hint: We didn’t have a marketing budget or dedicated marketing person. I worked with my client to create a plan that HE could implement and feel GOOD about. At first, he was worried he would dread contacting colleagues in his industry to network. He thought, “Ugh, I hate calling people to ASK them for something.”  We needed a plan my for building up referrals that my client could enjoy. Sound familiar? I knew the secret to his success would be making this process easy…and maybe even fun.

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Getting Referrals Can Be FUN – Really!

I’m serious. Connecting with other people in your field can and should be fun. Referrals are so crucial to the success of most entrepreneurs and yet, I find many business owners avoid networking like the plague.

Social media can be a great way to expand your network. It can also be a tremendous way to waste precious time, so learning how to use social platforms efficiently is the key to success. In my recent post, “The 1 Thing to Do on Social Media Today”,  I outline how to focus your content on the highest value you can deliver to your prospect.

LinkedIn offers very powerful tools for finding new potential referral partners and prospects. The advanced sear tool is incredible  – but using it can be overwhelming. To unlock how to use LinkedIn’s search tool to find more referral partners and leads, click here.

Do you have some techniques that work really well to grow referral networks? Share them below in your comments.