3 big changes to LinkedIn that can help you get more customers

John Nemo, wrote a very useful post about recent announcements made by LinkedIn that will affect businesses. 3 biggest LinkedIn changes impacting your sales specifically calls out the top 3 LinkedIn changes that will affect sales and business development efforts. Author of the Amazon #1 Bestseller “LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your… More 3 big changes to LinkedIn that can help you get more customers

Promote Your Business with Instagram – Tips and Tricks

Have you ever figuratively or literally kicked yourself for not taking advantage of an opportunity to get in early on something good? Like buying Google stock in 2004 at $85 a share. In case you are dwelling under a rock somewhere, the current price is $523 a share as of this blog post. That early… More Promote Your Business with Instagram – Tips and Tricks

How to Spread the Word by Doing the Right Thing – Andy Sernovitz

Worth of Mouth Marketing Enlightened self-interest is beautiful.  Anytime doing something good for others also helps the good guys win, I get a fabulous happy feeling. Word of Mouth Marketing Guru, Andy Sernovitz, posted a great piece called “How to spread word of mouth by doing the right thing” on his blog, Damn, I Wish. He says, “Here’s… More How to Spread the Word by Doing the Right Thing – Andy Sernovitz

Marketing 3 Step – Seth Godin’s Ladder

Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. Seth Godin’s Three Step Marketing Ladder is almost as easy to follow – and almost as fun. Awareness, Education, Action. Yep, it’s that simple. You have to… More Marketing 3 Step – Seth Godin’s Ladder

Successful Interview Tips – Don’t Rely on GPS

In a blog post on Ragan’s PR News Daily, award-winning journalist and leading PR practitioner Brian Johnson lists some excellent dos and don’ts for interviews.  Drawn from excerpts from his book, “The Little Red Book of PR Wisdom, Johnson highlights some very good tips for nailing the interview. His suggestions also work for presentations and business meetings.… More Successful Interview Tips – Don’t Rely on GPS

UPS Also Said To Be Testing Drone Delivery, Constant Robot Background Hum Increasingly Inevitable

Originally posted on TechCrunch:
UPS is also looking into getting flying robots to deliver packages, according to The Verge, along with Internet ecommerce giant Amazon. Amazon CEO Jeff Bezos dominated the news cycle yesterday with the revelation that Amazon was working on drone delivery with 30-min. ship times, albeit for a few years out in…

If Your Blog Post Won’t Promote Itself…Do These Things

Writer’s block is just half the problem for many content writers. What to do after you’ve found the intriguing topic and put the words together in the most compelling blog post may have been challenging enough. But social media can’t promote marketing content without some help, so you still have some work to do if you… More If Your Blog Post Won’t Promote Itself…Do These Things

Measuring Impact of Social Media on the Business

By Scott Hornstein The true power of social media is untapped. The surface is barely scratched. Why? Because we’re missing the point—social media, like every other medium, has got to sing for its supper. If it’s not making us money, why are we doing it? We have been treating social media as an anomaly, somehow… More Measuring Impact of Social Media on the Business

Free Infographic Tools

The word “Infographic” may not yet be in the Merriam-Webster dictionary, but it’s a word that every good marketer and lots of other savvy business people know well. Converting data into pictures that communicate the primary message at a glance has become valuable content for companies to create. Recently, I shared a link to Hubspot… More Free Infographic Tools

B2B Content Marketing Trends – Infographic

In her post on Hubspot Blog, Ginny Sosky, published a terrific infographic on the state of the B2B content. The benchmark study, “recently released by Content Marketing Institute, Marketing Profs, and Brightcove about the current state of content marketing, is just so darn awesome. Take a look at the latest trends to find out if your company deserves a… More B2B Content Marketing Trends – Infographic

Announcing! The Big Data & Integration Summit NYC 2013

Originally posted on Data Blog:
Actian Corporation and Emprise Technologies are co-hosting The Big Data & Integration Summit on September 26, 2013 in NYC and invite CIOs and IT Directors to attend and join in the conversations. #BDISNYC13 This event is free and features a fast-paced agenda that includes these topics and more:  Register Now for the Big Data &…

68% of CEOs still aren’t on any social networks whatsoever

Originally posted on Quartz:
When Warren Buffett burst onto the Twitter scene back in May, the social-media world went berserk. In less than 30 minutes, Buffett amassed over 30,000 followers; and despite having tweeted only twice since, he already has more than half a million. But Buffett’s willingness to interact with social media is a far…

SEO Is Most Effective – But Really Hard to Do

In his post, “SEO Is Most Effective, But Very Hard to Do”, Jeff Ogden adds some great points to the Marketing Sherpa study on marketing effectiveness. I couldn’t agree more with him about the  importance of creating buyer personas first. It’s the marketing discipline of the ages: Ready, Aim, Fire. The success of SEO optimized content… More SEO Is Most Effective – But Really Hard to Do

Never DO These Tasks

 Urgent and Not Important Tasks. Don’t waste your time on them. Not important and urgent tasks should never be done. Resisting the temptation to check off another item on your To Do list can be difficult. It’s satisfying to complete tasks, but ultimately short-sighted to finish something that’s urgent, but not important. Your time is a precious resource and… More Never DO These Tasks

Corporate Social Responsibility – Do You Have To?

Which charity is the right one? Which cause deserves your company’s support? Which cause means the most to you and your employees? With 1.1 million 501 (c)(3) organizations in the U.S., the options are nearly endless. How does a business owner or CEO decide which organization to support with a corporate social responsibility (CSR) program?… More Corporate Social Responsibility – Do You Have To?

The Critical Importance of Buyer Personas in B2B Marketing Today

Reblogged from Jeff Ogden, The Fearless Competitor. Most people do not produce enough content because they do not know how to create “engaging content”. Could be that they are internally editing or have pre-conceived (over corporatized) notions about what is effective/allowable. I start with the mantra – Educate or Entertain.. better yet.. Educate and Entertain. Perhaps… More The Critical Importance of Buyer Personas in B2B Marketing Today

As Hardware Startups Take Off, Materials And Technology Marketplace Inventables Raises $3M

Originally posted on TechCrunch:
Chicago-based Inventables, a marketplace for technology and materials for developers and designers, has raised $3 million in new funding led by Tim Draper (via Draper Associates) with Dundee Venture Capital, Richard Yoo (founder of Rackspace), Georges Harik, and True Ventures participating. This brings Inventables’ total funding to $5 million. Inventables launched…

Just how far behind is healthcare IT? #jwindmiller estimates about 10 years in his Tumblr post. I’ve heard 30 years from some insiders…

Grumpy Cat = Big Data

By Margo Wickersham Winter Grumpy Cat was one of the most popular topics tweeted during SXSW Interactive 2013 in Austin, TX. What does the obsession of an angry furry meme during a conference attended by technologists say about our culture, our minds, our businesses and the prospects for our long-term success? It says a lot. In… More Grumpy Cat = Big Data

Big Data, Big Challenges

Managing data that comes in an endless array of formats is daunting enough. Now the mass of the information we need to manage is exploding, causing a dizzying cry from business leaders for big data integration, management and analytics projects. In her Wall Street Journal article, Big Data, Big Blunders, Shira Ovide illuminates the challenges that… More Big Data, Big Challenges

Why Keeping Things Weird Is Good Marketing

By Margo Wickersham Winter If you’ve been around marketing long enough, you’ve see a lot of shifts in a lot of aspects of the field. And that’s appropriate. The goal of marketing remains the same: sell more product. Oh sure, we have a menagerie of monikers for marketing missions now. There’s branding, demand generation, search… More Why Keeping Things Weird Is Good Marketing

Democratized Healthcare Means More Big Data – and some additional descretion

The cost savings and production improvements of migrating the healthcare industry to digital have been touted from every pundit from every corner of the country. And almost everyone has discussed how this giant conversion will create Big Data and present some excellent opportunities to technologists and business leaders to find betters ways to manage mammoth… More Democratized Healthcare Means More Big Data – and some additional descretion

Will Social Media Surpass Websites for Connecting with B2B Customers?

If you believe the data from a recent survey conducted by IBM of over 1700 CEOs. “Currently just 16% of companies use social media as their primary means of interacting with customers, but that proportion will rise to 57% three to five years from now.” Read more: http://www.mediapost.com/publications/article/191175/social-media-will-be-primary-channel-for-engaging.html#ixzz2IAkOikTK http://www.mediapost.com/publications/article/191175/social-media-will-be-primary-channel-for-engaging.html#axzz2IAhtKkKH

Pop Up Buttons on Touch Screens – Death Knoll for Auto Correct Fails?

By Margo Wickersham Winter Autocorrect fails are so much fun. I was literally LOL reading through some of my favorites on a few websites. Finding a screen capture of an epic Autocorrect fail suitable for sharing on my blog proved difficult. These mistakes created by the imperfect user interface on flat touch screen mobile devices have provided… More Pop Up Buttons on Touch Screens – Death Knoll for Auto Correct Fails?

Is Your CRM Failing?

Dear Mr. Valued Customer, we received your email and one of our customer service representatives will respond within 24-48 hours. This message is sent as an auto-reponse and cannot receive email.  Pleaes do not reply to this email. Again, we thank you for your business and appreciate your inquirey. How many things can you find wrong… More Is Your CRM Failing?

25% Healthcare Companies Fail in Social Media. Is Yours One of Them?

By Margo Wickersham Winter We have a conundrum. Healthcare companies are considering social media. They are recognizing the opportunities to connect with their customers through social media are great. But before marketing and social media consultants agree to create a social media program for these companies, we need to exhibit self-discipline.  Take a few minutes to… More 25% Healthcare Companies Fail in Social Media. Is Yours One of Them?

Your dark chocolate addiction is driving up the price of chocolate

Originally posted on Quartz:
Cocoa prices are climbing fast. Cocoa futures jumped to $2,868 per ton ($3,161 per tonne) on Jan. 27, the highest price since mid-September of 2011. Cocoa prices are soaring for several reasons, but one in particular is rising demand for darker chocolate, which takes more cocoa to make. The average chocolate…