Success Mindset Secrets About Referrals From Millionaires

Elinor Stutz-Smooth Sale, Success Mindset Expert

This is very special guest post from success mindset specialist, sales expert, author, speaker, top-rated influencer and founder of SmoothSale,  Elinor Stutz.  

Before Law of Attraction became popular, early positivity proponent Napoleon Hill talked about the importance of the success mindset. Later, Jim Rohn and Tony Robbins encouraged people to keep a positive attitude to attract more of what they wanted in life.  The highest paid salespeople know their success depends on surrounding themselves with excellence. And that includes their referral partners.

Here is a harsh reality: The referrals we receive reflect the ones we provide.  A top producing sales strategy is to understand your client’s perspective first, so that you may bridge it with yours to find common ground. And, so the real question is, are you providing the quality of referrals you would like to receive? Are you projecting the success mindset you want to attract?

The norm is for people to make introductions in the hope of making money on the back end.  An old saying heard in the IT field is,‘garbage in and garbage out.’ But what if an outstanding introduction comes your way, will you pay it forward?  Will you project the success you expect to have, even if the result comes much later? Let me share a story that illustrates the better type of connections and referrals.

Years ago, I met Linda at a conference. At the time, her expertise was in marketing and mine was in sales. Since then, we both expanded our knowledge, became authors, and have continued our friendship. We have also provide ongoing promotion of one another.  One day, Linda sent me an introduction to John.  I enjoyed an invigorating conversation with him. John then volunteered a referral to me of his own.

My success mindset of 'paying it forward' yielded a referral goldmine!

The pay it forward conversation was with Greg.  Our initial dialogue was in consideration of my being a guest on his podcast.  Greg then sent me a copy of his book to read. The subject matter was meaningful and motivated me to voluntarily provide a review of the book on Amazon. And I did have the opportunity to be interviewed on Greg’s podcast and share my story with his audience. The conversation was compelling. Afterward, we spoke about working on a potential project together. And I reciprocated the gift of his book by sending him a copy of mine.  The ‘pay it forward’ concept continued as I recommended another colleague as a guest for Greg’s podcast.

When we are in good company, appreciation for one another develops. Admiration brings about ideas for the better referrals and our success mindset expands. Over time, Linda and I became admirers of one another and came to recognize the people that may help each of us further.

Beware that the opposite of providing excellent referrals is that some contacts from our network may find us intimidating. Those of us who  continue to grow, may scare off others in our circles.  Accordingly, unpleasant remarks may come our way.  Take note, because the negativity can creep into all areas of our lives where we allow it.

Our success mindset is determined by the people we are around the most

Consider the type of people with whom you keep company.  Are your peers negative or positive minded people? If your answer is ‘negative,’ do you find these people holding you back or stalling achievement? And if you are among positive people, are you in the habit of promoting and referring one another? If the referral partners you have do possess a passion for excellence, perhaps a change is in order.

Concentrate on those friends and peers who share a success mindset, reciprocate and help one another achieve more. Strive to develop a dynamic network for the better opportunities to come forth.  When you do, you too will enjoy the chain of ‘pay it forward’ high quality referrals.  These lead to the Smooth Sale!

Success Mindset Sales Tips

1. Strive to be in the company of those who like to help

2. Reciprocate and volunteer help

3. Build a strong network of like-minded peers

4. Exchange ideas for promoting one another

5. Make introductions of the same success mindset caliber

6. Report back to the referring party on the merits of the conversation

7. Offer ideas for collaborative efforts to your peers and referrals

8. Share your personal story and vision for where you are today

9. Ask for the personal story of those you meet

10. Celebrate Success!

Success mindset and sales expert, Elinor Stutz

P.S. Send us your sales related questions to elinor@smoothsale.net.

Entrepreneur Success Starts with Step 1 - Respect

Part 1 of 5 in the RAISE Sales System blog post series for entrepreneur success. Are you an entrepreneur who struggles with sales? If so, you're not alone. Entrepreneur success requires strong sales skills and this struggle is a common problem that many business owners have. Entrepreneurs wear a lot of different hats and for most, selling isn’t their strongest skillset.

One of the secrets to entrepreneur success is knowing how to ask for and close the sale. In this 5 part blog series, I’m going to share my signature sales system, RAISE.  I created this 5-step strategy RAISE from my 25+ years of experience across multiple industries and teach it in workshops and when doing sales coaching with clients. This is the sales process entrepreneurs and sales professionals use for dramatically increasing sales.

Download free ebook "17 Sales Hacks to Close More Sales"

RAISE is the word that is spelled out by the first letter of each of the steps in the system. This post is about the first step and each post in this series will reveal subsequent steps in the RAISE system.

The R in RAISE is for respect and I love starting with respect because this is where a relationship building begins. This is where developing the know, like and trust factors starts, so you can advance to asking for the sale.

Entrepreneur success secret #1 is Respect

You can’t close the sale if you’re no longer in the conversation. Respecting the prospect will keep you in the conversation longer than asking for the sale before they are ready to buy.

First of all, respecting where the customer actually is, and not where you wish they were in the buying process is vital to entrepreneurs success. It's super essential to be aware of where your prospect is where their heads at what they care about where they are in the sales or buying process.

Two Ears and One Mouth for a Reason

One example is at a networking event or a party. You have connected with somebody and they did most of talking, while you do a lot of listening. At the end of the conversation, they say, “You're a great conversationalist!” And you think to yourself, “I said so very little and you did all the talking!” There's a reason people say we have two ears and only one mouth for a reason:-)

Why is it that the person who did the listening is a great conversationalist? Because human beings love to feel heard. When we show consideration for people and actively listen to them, they FEEL respected and valued. Plus, we find out what is important to them and that knowledge fuels our own entrepreneur success. All of this goodness also allows us to build the know, like and trust factors.

Success Story Using Respect to Sell

Now I’ll share with you an example of how amazing the Respect step is for entrepreneurs to succeed. In the late 80s, I sold construction equipment in Florida, working for the only companies in the country that had female sales. I was calling on construction sites throughout Southwest Florida and I wasn't always welcomed. One general contractor was using the old-style, less cost effective and more dangerous scaffolding on a project that was a prime candidate for using a boomlift. He wasn’t interested in hearing about a new technology solution from a woman who he perceived didn't know anything about construction.

How I Cracked the Tough Prospect

If I was going to have any shot at selling this customer a boomlift, I knew I needed to get creative. I realized I needed to respect where he was, no where I wanted him to be.

Since I knew he felt competent as a general contractor, I asked him about the project. He was happy to talk about it. After listening, I offered to deliver the boomlift the next day at no charge to him. If at the end of the day, he found the equipment effective, he could keep it and pay only for the rental for the rest of the time he used it. If not, I’d pick it up and charge him nothing. No risk for him.

When I called this customer at the end of the day, he told me I could leave the boomlift.  I had the sale without ever asking for it. What is important to know, is that I respected where this customer this prospect was and stayed in the conversation. When building a relationship with a prospect, starting with respecting where they are and what they value is the best first step. R is for Respect and entrepreneur success depends upon it.

Download your free eBook "From Cold to Sold" and get the 17 secrets for converting more leads to customers.

How to accelerate lead nurturing and turn on the flow of referrals

Part 2 of the Secret Weapon: Referral partners can amplify your sales. You've asked, listened and begun nurturing those new contacts. Awesome! Want to learn what will speed the relationship developing process along faster so you can convert contacts into referral partners?

Here's how to crank up your list of referral partners: Follow up until they "Buy or Die"!

80% of sales require seven follow-ups (and that number keeps climbing)   [Source: Scripted] 44% of salespeople give up after one follow-up  [Source: The Marketing Donut]

So, if you’re an entrepreneur looking to attract more clients, these numbers are eye-opening. This means it’s likely your competition won’t follow up as often as you will if you commit to five times. BOOM! Advantage, you!

Download the free 3 Step Plan to get more referral partners.

Download nw If you’re a job seeker, this underscores the importance of persistence. While no one wants to be a pest, it’s in your best interest to follow up multiple times. Some HR experts say, “Follow up until they buy or die.” People are just too busy to remember who they talked to and what action they promised. Those who rely on new contacts to do the follow-up are guaranteed disappointing results. Instead, proactive professionals who make a point to reconnect after introductions impress and succeed.

Staying connected is how you'll nurture and build this relationship, so call or email with a brief message about how much you enjoyed talking with them and that you'd like to stay in touch. Mention something specific they talked about. Ask what social media they prefer and connect with them on those channels. LinkedIn is a given for most professionals, but find out if they like Instagram, Facebook, Twitter or Pinterest also. Most people have a couple of go-to channels they like.

People are more likely to respond to social media than an email, so take advantage of that and meet them where they are. Showing social love to your contacts will accelerate you rapidly towards your goal of accumulating referral partners to grow your business. Public admiration and validation is pure gold!

Check out my post "5 ways to get free leads on LinkedIn" and "Promote Your Business with Instagram" for specific tips. You now have a platform for nurturing that new business relationship and expanding your network. Repost things they post, make comments (positive and insightful) and make sure you do it within the first week, and then every couple of weeks after that. Network like a pro and watch the job opportunities and sales flow in, right? There’s a little more to it than that, of course. Once you have the strong referral network in place, you need to know how to ask for the referrals.

When you're ready to build a full pipeline of referral partners, consider a the RAISE online sales course.

Learn more about RAISE online course

Follow up is the gold - From cold to sold to convert leads to sales

Nice to meet you, now what. The steps you need to take to follow-up and convert those new contacts into customers produce the gold.

Well done. You went out there and connected with some new people. Networking can feel daunting and you did it anyway! And, now what? What's the secret to converting that new contact into a referral relationship or customer? Knowing what to say and how to say it without sounding cheesy can be a challenge too.

Download this free eBook to get more ideas on how the pros follow-up and get more customers. "From Cold to Sold" 17 sales secrets for converting more leads to customers.

If you need to repeat it, automate it, as they say. So here’s the 6 step process I use and can recommend for you.

Follow-up is SO valuable for converting sales

1. Always send a quick thank you email or text the same day or the next day at the latest. This shows respect for the other person’s time by prioritizing a follow up to the conversation right away. It is more important to send this quickly, rather than for it to be a comprehensive or long email.
2. Be yourself. Authenticity is always a good approach. To pretty much everything. So, it's not surprising that follow-up emails are no different. Since people feel good when you listen to them, include something key you heard the contact you just met say. Use your own “voice” and keep it professional. That doesn’t mean uptight, just respectful.
3. Make a positive observation about the person, company or project that this contact mentioned. For example, comment on how you can see this work achieving the goals or being successful. This is more good evidence of your effective listening skills and which creates the know, like and trust factors
4. Summarize the action items you agreed to do and include any you can in this email. So, if your follow-up action requires more time or a separate email, outline how and when you will complete it.
5. Thank your new contact for the action items they offered. Because appreciation is always smart and it can be a helpful reminder to busy people who’s intentions are good and who’s schedules are full. They feel valued. And that is more know like and trust development:-)
6. Connect with your new contact on LinkedIn, Twitter and perhaps Facebook. You’re building your network and broadening that connection to social media channels is too important to miss. 

Ready for more ideas on how to use follow-up to close more sales?

Need more customers? Download free! "From Cold to Sold", the ebook with 17 secrets for getting more customers.

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Now that you know the 6 steps to turn your follow-up into gold, go out there and convert more sales!

Do you have suggestions for making the follow up after making a new connection even better? Bring it! I’d love to see it, so share your comments below.

The 1 social media thing to do today to grow your business

How to get social media focus – We are faced with endless options for posting on several social platforms.

Easier said than done, right? Raise your hand if you feel overwhelmed by social media sometimes. It’s SUPER common!

There’s so much we CAN do on Facebook, Twitter, Instagram, YouTube and LinkedIn (to name a few social platforms) that entrepreneurs can feel paralyzed, like a deer in the headlights. How do we get social media focus?  Building a network of referral partners is one smart use of social media.

And this can be a really good use of your social media time, depending on your business. Download my free 3-step plan for getting more referrals.

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Just because we CAN do it, doesn’t mean we SHOULD do it. The key is social media focus. I like to use lists to visualize and prioritize my tasks.  Whether you like lists, graphics or some other way to organize your "To Dos",  I highly recommend you do that so you can get clarity on what social media activity is most important for driving growth for your business. What’s the one thing you can do that will attract more customers today?

I’ll give you some help. You’ve heard it said often that brands need to deliver value with their content. That’s true, no matter what form the content takes. Social media is included. Entertain, inform or do both is the content marketing credo. Since the goal of content is to build the know-like-trust factor, I suggest you run each post you’re considering through that filter.

Does the social post help audiences to know, like and trust you? If so, is the content valuable and/of entertaining.

My suggestion is to put all of your social media focus on post ideas. Look through these filters and then you’ll have a short list of good branding, rapport-building and value-adding content. Once you have the short list, review it to determine which social post is most likely to attract new clients. That’s the one to post.

Declutter your mind and calendar by focusing only on this one post. Use your favorite social media management app (I use Hootsuite) to optimize when you post on each social platform. Remember to answer questions and like and reply to comments to get the most mileage out of your post too.

Download my free 3-step plan for getting more referral

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